White-label education, CRM and marketing software — branded as your brokerage’s own. Plus a done-for-you lead engine and a live training program. Recruit harder, retain longer, give every agent a reason to stay.
Recruiting, retention and agent purpose all roll up to one number — ROI per agent. We move all three at once.
You’re competing for the same agents as every broker on the block — same splits, same coffee, same promises. The better agents go to the brokerage that hands them more tools, real leads, and room to grow.
Top producers walk the second a competitor offers more. Build a brokerage that grows with them — bigger tools, better systems — so leaving for another shop gets them nothing they don’t already have here.
Mid-tier and new agents quit the business, not just your brokerage. Keep them moving with education, mentor programs, and everything a new or seasoned agent needs to actually get deals done.
Inside & outside education, an onboarding curriculum, and a private library of scripts, role-plays and case studies. Agents level up without leaving your brokerage.
A branded CRM with AI follow-up, pipelines, calendars, websites, funnels and SMS — under your brokerage’s name and domain. Every agent gets a sub-account.
Paid social + search buyer & seller campaigns piped straight into the CRM. Routed by ZIP code, price band, or production tier. We run them. Your agents close them.
Cover it for your agents, split it with them, or let them pay and earn an override. We model the exact numbers for your roster on the discovery call.
You white-label the stack at agency pricing and hand it to your agents.
The brokerage covers a reduced fee, agents co-fund the rest through the brokerage. You can upsell and earn a new monthly profit line.
Brokerage pays minimal-to-zero. We direct-bill agents and pay you a passive override on every active seat.
You can mix pathways across your roster. We’ll build the exact math for your brokerage — start with the ROI calculator below.
Slide to your agent count. We model the Year-1 value your brokerage earns through stronger retention, faster recruiting, and more closed deals — then net it against the cost of each pathway.
Model assumptions (tuned live on the discovery call): +1 extra closing per agent per year at $1,500 brokerage net per deal; 6% of the roster retained who would have left, worth $9,000/yr each; 4% roster growth from the offer, worth $4,500 each in Year 1. Ad spend separate.
Yes. Your brokerage’s logo, colors, domains, and email sender. Agents never see Lifft or any outside software anywhere — including on training portals and lead-gen funnels.
Migration is part of onboarding. We import contacts, rebuild pipelines, and run a 30-day parallel period so nothing falls through. Agents keep their data.
You do, in Pathways 1 and 2. In Pathway 3, agents own the leads they pay for — but the brokerage retains visibility. Either way, leads stay if an agent leaves.
Yes. A common setup is Pathway 1 for top producers (free as a retention play) and Pathway 3 for the rest (opt-in self-pay). We model it on the discovery call.
Month-to-month after a 90-day pilot. Setup fees are non-refundable, but ongoing services are cancelable any time after the pilot ends.
Day 1: discovery. Week 1: white-label build. Week 2: agent onboarding. Week 3: ad campaigns live. First leads typically hit CRMs by day 21.
A 20-minute call. We model the numbers for your agent count, lock the pathway, and start the build the same week.
Prefer to talk now? Call +1 877-330-6353